Web projects are most often delayed not by coding but by unclear expectations. If you answer the questions below before meeting a developer, you’ll get a more accurate quote and a site that actually does its job.
1. What is the site’s goal?
Enquiries, sales, bookings or information? Choose one main goal. It shapes how the site is built and what you measure later.
2. Who is your customer?
Describe two or three typical customers: who they are, what they look for and in which language. In Estonia that’s often three languages: Estonian, Russian and English.
3. Which pages do you need?
Make a simple list: home, services (each service on its own page, which matters for SEO), portfolio, about, contact, blog.
4. Where will the content come from?
Texts, photos, logos and client stories are the slowest part of any project. Decide early whether you’ll write them yourself or order copywriting.
5. Which features do you need?
- Contact and quote forms
- Online store, payments and delivery (Montonio, Omniva, Smartpost)
- Bookings, customer accounts
- Connection to accounting or a CRM
6. Examples you like and dislike
Three to five sites you like, and why. That tells a designer more than a long description.
7. Budget and timeline
Be honest about your budget range. A good developer will offer the best solution within it, or tell you what can be done in stages.
8. Who makes decisions?
Name one contact person who approves the design and gives feedback. With five decision-makers, projects drag on.
9. What happens after launch?
Who updates content, installs software updates and makes backups? Agree on maintenance before the project starts.
10. How will you measure success?
Number of enquiries, sales, Google rankings? An agreed metric helps you judge later whether the money was well spent.
With this list you’ll have a concrete plan from the first meeting. You can also use the “Build your package” form on our home page or see our services.