{"id":7338,"date":"2026-11-14T19:45:35","date_gmt":"2026-11-14T19:45:35","guid":{"rendered":"https:\/\/itsolutions.ee\/%d0%b1%d0%b5%d0%b7-%d0%ba%d0%b0%d1%82%d0%b5%d0%b3%d0%be%d1%80%d0%b8%d0%b8\/principy-dizajna-sajta\/"},"modified":"2026-11-14T19:45:35","modified_gmt":"2026-11-14T19:45:35","slug":"principy-dizajna-sajta","status":"publish","type":"post","link":"https:\/\/itsolutions.ee\/ru\/blog\/principy-dizajna-sajta\/","title":{"rendered":"\u0414\u0438\u0437\u0430\u0439\u043d \u0441\u0430\u0439\u0442\u0430: 10 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0437\u0430\u044f\u0432\u043a\u0438"},"content":{"rendered":"<div class=\"its-tldr\">\n<p><strong>\u041a\u043e\u0440\u043e\u0442\u043a\u043e:<\/strong> \u041f\u0440\u0438\u043d\u0446\u0438\u043f\u044b \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u0441\u0430\u0439\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 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\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f?<\/p>\n<h3>2. \u0421\u043d\u0430\u0447\u0430\u043b\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u0430\u044f \u0432\u0435\u0440\u0441\u0438\u044f<\/h3>\n<p>\u041f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0441\u043d\u0430\u0447\u0430\u043b\u0430 \u043f\u043e\u0434 \u044d\u043a\u0440\u0430\u043d \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0430: \u043e\u0434\u043d\u0430 \u043a\u043e\u043b\u043e\u043d\u043a\u0430, \u043a\u0440\u0443\u043f\u043d\u044b\u0435 \u043a\u043d\u043e\u043f\u043a\u0438, \u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u044b\u0439 \u043d\u043e\u043c\u0435\u0440 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0430, \u043f\u0440\u043e\u0441\u0442\u043e\u0435 \u043c\u0435\u043d\u044e. Google \u0438\u043d\u0434\u0435\u043a\u0441\u0438\u0440\u0443\u0435\u0442 \u0441\u0430\u0439\u0442\u044b \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043f\u043e \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438, \u0442\u0430\u043a \u0447\u0442\u043e \u0441\u043a\u0440\u044b\u0442\u044b\u0439 \u043d\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u043c \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043f\u0440\u043e\u0438\u0433\u0440\u044b\u0432\u0430\u0435\u0442 \u0438 \u0432 \u043f\u043e\u0438\u0441\u043a\u0435.<\/p>\n<p><strong>\u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0430:<\/strong> \u043c\u043e\u0436\u043d\u043e \u043b\u0438 \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u044c \u0437\u0430\u044f\u0432\u043a\u0443 \u0441 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0430 \u043e\u0434\u043d\u0438\u043c \u0431\u043e\u043b\u044c\u0448\u0438\u043c \u043f\u0430\u043b\u044c\u0446\u0435\u043c, \u0431\u0435\u0437 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f?<\/p>\n<h3>3. \u0421\u043a\u043e\u0440\u043e\u0441\u0442\u044c<\/h3>\n<p>\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044e Google 2016 \u0433\u043e\u0434\u0430 \u00abThe Need for Mobile Speed\u00bb, 53% \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u0443\u0445\u043e\u0434\u044f\u0442, \u0435\u0441\u043b\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u043d\u0435 \u0437\u0430\u0433\u0440\u0443\u0437\u0438\u043b\u0430\u0441\u044c \u0437\u0430 3 \u0441\u0435\u043a\u0443\u043d\u0434\u044b. \u00ab\u0425\u043e\u0440\u043e\u0448\u0438\u0435\u00bb \u043f\u043e\u0440\u043e\u0433\u0438 Core Web Vitals: \u043e\u0442\u0440\u0438\u0441\u043e\u0432\u043a\u0430 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0435\u0433\u043e \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430 (LCP) \u0434\u043e 2,5 \u0441\u0435\u043a\u0443\u043d\u0434\u044b, \u043e\u0442\u043a\u043b\u0438\u043a \u043d\u0430 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 (INP) \u0434\u043e 200 \u043c\u0441, \u0441\u0434\u0432\u0438\u0433 \u043c\u0430\u043a\u0435\u0442\u0430 (CLS) \u0434\u043e 0,1. \u0414\u043b\u044f \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u044d\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442: \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f, \u043c\u0435\u043d\u044c\u0448\u0435 \u0448\u0440\u0438\u0444\u0442\u043e\u0432 \u0438 \u0430\u043d\u0438\u043c\u0430\u0446\u0438\u0439, \u043f\u0435\u0440\u0432\u044b\u0439 \u044d\u043a\u0440\u0430\u043d \u0431\u0435\u0437 \u0442\u044f\u0436\u0451\u043b\u044b\u0445 \u0441\u043b\u0430\u0439\u0434\u0435\u0440\u043e\u0432. \u041e \u043f\u0440\u0438\u0447\u0438\u043d\u0430\u0445 \u0438 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043c\u0435\u0434\u043b\u0435\u043d\u043d\u043e\u0439 \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438 \u2014 \u0432 \u0441\u0442\u0430\u0442\u044c\u0435 <a href=\"https:\/\/itsolutions.ee\/ru\/blog\/pochemu-sajt-medlenno-gruzitsya\/\">\u043f\u043e\u0447\u0435\u043c\u0443 \u0441\u0430\u0439\u0442 \u043c\u0435\u0434\u043b\u0435\u043d\u043d\u043e \u0433\u0440\u0443\u0437\u0438\u0442\u0441\u044f<\/a>.<\/p>\n<p><strong>\u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0430:<\/strong> \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043b\u0438 PageSpeed Insights \u0437\u0435\u043b\u0451\u043d\u044b\u0435 Core Web Vitals \u0434\u043b\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438?<\/p>\n<h2>\u041f\u0440\u0438\u043d\u0446\u0438\u043f\u044b 4\u20135: \u0443\u0434\u043e\u0431\u043d\u043e \u043b\u0438 \u0447\u0438\u0442\u0430\u0442\u044c \u0441\u0430\u0439\u0442 \u0432\u0441\u0435\u043c?<\/h2>\n<h3>4. \u0422\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430<\/h3>\n<p>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043e\u0434\u0438\u043d-\u0434\u0432\u0430 \u0448\u0440\u0438\u0444\u0442\u0430, \u0440\u0430\u0437\u043c\u0435\u0440 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0433\u043e \u0442\u0435\u043a\u0441\u0442\u0430 \u043d\u0435 \u043c\u0435\u043d\u044c\u0448\u0435 16 px, \u043c\u0435\u0436\u0441\u0442\u0440\u043e\u0447\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0432\u0430\u043b \u043e\u043a\u043e\u043b\u043e 1,5 \u0438 \u0440\u0430\u0437\u0443\u043c\u043d\u0443\u044e \u0434\u043b\u0438\u043d\u0443 \u0441\u0442\u0440\u043e\u043a\u0438 (\u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e 60\u201380 \u0437\u043d\u0430\u043a\u043e\u0432). \u0427\u0451\u0442\u043a\u0430\u044f \u0438\u0435\u0440\u0430\u0440\u0445\u0438\u044f \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u043e\u0432 (H2, H3) \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0438 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044e, \u0438 Google, \u0438 \u0418\u0418-\u0441\u0438\u0441\u0442\u0435\u043c\u0430\u043c \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0442\u0435\u043a\u0441\u0442\u0430.<\/p>\n<h3>5. \u041a\u043e\u043d\u0442\u0440\u0430\u0441\u0442 \u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c<\/h3>\n<p>WCAG 2.2 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u043a\u043e\u043d\u0442\u0440\u0430\u0441\u0442 \u043d\u0435 \u043c\u0435\u043d\u0435\u0435 4,5:1 \u0434\u043b\u044f \u043e\u0431\u044b\u0447\u043d\u043e\u0433\u043e \u0442\u0435\u043a\u0441\u0442\u0430 \u0438 3:1 \u0434\u043b\u044f \u043a\u0440\u0443\u043f\u043d\u043e\u0433\u043e. \u0421\u0432\u0435\u0442\u043b\u043e-\u0441\u0435\u0440\u044b\u0439 \u0442\u0435\u043a\u0441\u0442 \u043d\u0430 \u0431\u0435\u043b\u043e\u043c \u0444\u043e\u043d\u0435 \u2014 \u043e\u0434\u043d\u0430 \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0447\u0430\u0441\u0442\u044b\u0445 \u043e\u0448\u0438\u0431\u043e\u043a. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e: \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442 \u0443 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0439, \u043f\u043e\u0434\u043f\u0438\u0441\u0438 \u0443 \u043f\u043e\u043b\u0435\u0439 \u0444\u043e\u0440\u043c, \u043c\u0435\u043d\u044e, \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0441 \u043a\u043b\u0430\u0432\u0438\u0430\u0442\u0443\u0440\u044b, \u0432\u0438\u0434\u0438\u043c\u044b\u0439 \u0444\u043e\u043a\u0443\u0441. \u0415\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438\u0439 \u0430\u043a\u0442 \u043e \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u0438 (\u0434\u0438\u0440\u0435\u043a\u0442\u0438\u0432\u0430 (\u0415\u0421) 2019\/882) \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u0441 28 \u0438\u044e\u043d\u044f 2025 \u0433\u043e\u0434\u0430 \u0438 \u043a\u0430\u0441\u0430\u0435\u0442\u0441\u044f, \u0441\u0440\u0435\u0434\u0438 \u043f\u0440\u043e\u0447\u0435\u0433\u043e, \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438 \u0438 \u043c\u043d\u043e\u0433\u0438\u0445 \u043e\u043d\u043b\u0430\u0439\u043d-\u0443\u0441\u043b\u0443\u0433 \u0434\u043b\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439. \u041c\u0438\u043a\u0440\u043e\u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f, \u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0449\u0438\u0435 \u0443\u0441\u043b\u0443\u0433\u0438 (\u043c\u0435\u043d\u0435\u0435 10 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u0438 \u043e\u0431\u043e\u0440\u043e\u0442 \u0438\u043b\u0438 \u0431\u0430\u043b\u0430\u043d\u0441 \u0434\u043e 2 \u043c\u043b\u043d \u0435\u0432\u0440\u043e), \u043e\u0441\u0432\u043e\u0431\u043e\u0436\u0434\u0435\u043d\u044b \u043e\u0442 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u0439 \u043a \u0443\u0441\u043b\u0443\u0433\u0430\u043c, \u043d\u043e \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0439 \u0434\u0438\u0437\u0430\u0439\u043d \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0442\u043e\u0433\u0434\u0430, \u043a\u043e\u0433\u0434\u0430 \u0437\u0430\u043a\u043e\u043d \u044d\u0442\u043e\u0433\u043e \u043d\u0435 \u0442\u0440\u0435\u0431\u0443\u0435\u0442. \u041e\u0446\u0435\u043d\u0438\u0442\u044c, \u043a\u0430\u0441\u0430\u044e\u0442\u0441\u044f \u043b\u0438 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430, \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u043d\u0430\u0448\u0430 \u0443\u0441\u043b\u0443\u0433\u0430 <a href=\"https:\/\/itsolutions.ee\/ru\/uslugi\/dostupnost-sajta\/\">\u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c \u0441\u0430\u0439\u0442\u0430 \u0438 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f EAA<\/a>.<\/p>\n<p><strong>\u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0430:<\/strong> \u043c\u043e\u0436\u043d\u043e \u043b\u0438 \u043f\u0440\u043e\u0439\u0442\u0438 \u0432\u0441\u044e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0442\u043e\u043b\u044c\u043a\u043e \u043a\u043b\u0430\u0432\u0438\u0448\u0435\u0439 Tab?<\/p>\n<h2>\u041f\u0440\u0438\u043d\u0446\u0438\u043f\u044b 6\u20138: \u043a\u0430\u043a \u043f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u0442\u044c \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044f \u0432 \u0437\u0430\u044f\u0432\u043a\u0443?<\/h2>\n<h3>6. \u0421\u0438\u0433\u043d\u0430\u043b\u044b \u0434\u043e\u0432\u0435\u0440\u0438\u044f<\/h3>\n<ul>\n<li><strong>\u0420\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u043b\u044e\u0434\u0438.<\/strong> \u0424\u043e\u0442\u043e \u0438 \u0438\u043c\u0435\u043d\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u044b, \u0430 \u043d\u0435 \u0443\u043b\u044b\u0431\u043a\u0438 \u0438\u0437 \u0444\u043e\u0442\u043e\u0431\u0430\u043d\u043a\u0430.<\/li>\n<li><strong>\u0414\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430.<\/strong> \u0412\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u043d\u044b\u0435 \u0440\u0430\u0431\u043e\u0442\u044b, \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0440\u0435\u0439\u0442\u0438\u043d\u0433 Google \u0441 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e\u043c \u043e\u0442\u0437\u044b\u0432\u043e\u0432.<\/li>\n<li><strong>\u0414\u0430\u043d\u043d\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.<\/strong> \u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u043a\u043e\u0434, \u0430\u0434\u0440\u0435\u0441, \u0442\u0435\u043b\u0435\u0444\u043e\u043d; \u0432 \u042d\u0441\u0442\u043e\u043d\u0438\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0447\u0430\u0441\u0442\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u044e\u0442 \u0444\u0438\u0440\u043c\u0443 \u0432 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u043e\u043c \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0435.<\/li>\n<li><strong>\u041f\u043e\u043d\u044f\u0442\u043d\u0430\u044f \u043b\u043e\u0433\u0438\u043a\u0430 \u0446\u0435\u043d.<\/strong> \u0415\u0441\u043b\u0438 \u0442\u043e\u0447\u043d\u0443\u044e \u0446\u0435\u043d\u0443 \u043d\u0430\u0437\u0432\u0430\u0442\u044c \u043d\u0435\u043b\u044c\u0437\u044f, \u043e\u0431\u044a\u044f\u0441\u043d\u0438\u0442\u0435, \u043e\u0442 \u0447\u0435\u0433\u043e \u043e\u043d\u0430 \u0437\u0430\u0432\u0438\u0441\u0438\u0442.<\/li>\n<\/ul>\n<h3>7. \u041f\u0440\u0438\u0437\u044b\u0432\u044b \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e (CTA)<\/h3>\n<p>\u041d\u0430 \u043a\u0430\u0436\u0434\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u043e\u0434\u043d\u043e \u0433\u043b\u0430\u0432\u043d\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435: \u00ab\u0417\u0430\u043f\u0440\u043e\u0441\u0438\u0442\u044c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u00bb, \u00ab\u0417\u0430\u043f\u0438\u0441\u0430\u0442\u044c\u0441\u044f\u00bb, \u00ab\u041f\u043e\u0437\u0432\u043e\u043d\u0438\u0442\u044c\u00bb. \u041a\u043d\u043e\u043f\u043a\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u0432\u044b\u0434\u0435\u043b\u044f\u0442\u044c\u0441\u044f \u043d\u0430 \u0444\u043e\u043d\u0435 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u0442\u044c\u0441\u044f \u0432 \u043a\u043e\u043d\u0446\u0435 \u0434\u043b\u0438\u043d\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. \u041a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442 (\u00ab\u041e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u044c \u0437\u0430\u044f\u0432\u043a\u0443 \u2014 \u043e\u0442\u0432\u0435\u0442\u0438\u043c \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0440\u0430\u0431\u043e\u0447\u0435\u0433\u043e \u0434\u043d\u044f\u00bb) \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043b\u0443\u0447\u0448\u0435, \u0447\u0435\u043c \u00ab\u0414\u0430\u043b\u0435\u0435\u00bb.<\/p>\n<h3>8. \u0424\u043e\u0440\u043c\u044b<\/h3>\n<p>\u0421\u043f\u0440\u0430\u0448\u0438\u0432\u0430\u0439\u0442\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0435: \u0438\u043c\u044f, \u043a\u043e\u043d\u0442\u0430\u043a\u0442, \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435. \u041a\u0430\u0436\u0434\u043e\u0435 \u043b\u0438\u0448\u043d\u0435\u0435 \u043f\u043e\u043b\u0435 \u2014 \u043f\u043e\u0432\u043e\u0434 \u043e\u0442\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f. \u041e\u0442\u043c\u0435\u0447\u0430\u0439\u0442\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u043e\u043b\u044f, \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0439\u0442\u0435 \u043e\u0448\u0438\u0431\u043a\u0443 \u0440\u044f\u0434\u043e\u043c \u0441 \u043f\u043e\u043b\u0435\u043c, \u0430 \u043d\u0435 \u0432\u0432\u0435\u0440\u0445\u0443 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u0438 \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0439\u0442\u0435 \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0443 \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u043c \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435\u043c. \u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0439\u0442\u0435 \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0443 \u0444\u043e\u0440\u043c\u044b \u043a\u0430\u043a \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u0435 \u0432 GA4.<\/p>\n<h2>\u041f\u0440\u0438\u043d\u0446\u0438\u043f\u044b 9\u201310: \u043a\u0430\u043a \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0446\u0435\u043b\u043e\u0441\u0442\u043d\u043e\u0441\u0442\u044c \u0441\u0430\u0439\u0442\u0430?<\/h2>\n<h3>9. \u041c\u043d\u043e\u0433\u043e\u044f\u0437\u044b\u0447\u043d\u043e\u0441\u0442\u044c (ET\/RU\/EN)<\/h3>\n<p>\u0423 \u043c\u043d\u043e\u0433\u0438\u0445 \u044d\u0441\u0442\u043e\u043d\u0441\u043a\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0433\u043e\u0432\u043e\u0440\u044f\u0442 \u043d\u0430 \u044d\u0441\u0442\u043e\u043d\u0441\u043a\u043e\u043c, \u0440\u0443\u0441\u0441\u043a\u043e\u043c \u0438 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u043c. \u0425\u043e\u0440\u043e\u0448\u0438\u0439 \u043c\u043d\u043e\u0433\u043e\u044f\u0437\u044b\u0447\u043d\u044b\u0439 \u0434\u0438\u0437\u0430\u0439\u043d \u2014 \u044d\u0442\u043e \u0437\u0430\u043c\u0435\u0442\u043d\u044b\u0439 \u043f\u0435\u0440\u0435\u043a\u043b\u044e\u0447\u0430\u0442\u0435\u043b\u044c \u044f\u0437\u044b\u043a\u0430, \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0439 URL \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u044f\u0437\u044b\u043a\u0430, \u043f\u0435\u0440\u0435\u0432\u0435\u0434\u0451\u043d\u043d\u044b\u0435 \u043a\u043d\u043e\u043f\u043a\u0438, \u0444\u043e\u0440\u043c\u044b, \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u043e\u0431 \u043e\u0448\u0438\u0431\u043a\u0430\u0445 \u0438 \u043c\u0435\u0442\u0430\u0434\u0430\u043d\u043d\u044b\u0435, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0430 hreflang. \u0420\u0443\u0441\u0441\u043a\u0438\u0439 \u0442\u0435\u043a\u0441\u0442 \u0447\u0430\u0441\u0442\u043e \u0434\u043b\u0438\u043d\u043d\u0435\u0435 \u044d\u0441\u0442\u043e\u043d\u0441\u043a\u043e\u0433\u043e, \u0438 \u043c\u0430\u043a\u0435\u0442 \u0434\u043e\u043b\u0436\u0435\u043d \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043c\u0435\u0441\u0442\u043e.<\/p>\n<h3>10. \u0415\u0434\u0438\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u0438\u0435<\/h3>\n<p>\u041e\u0434\u043d\u0438 \u0438 \u0442\u0435 \u0436\u0435 \u0446\u0432\u0435\u0442\u0430, \u0441\u0442\u0438\u043b\u0438 \u043a\u043d\u043e\u043f\u043e\u043a, \u043e\u0442\u0441\u0442\u0443\u043f\u044b \u0438 \u0438\u043a\u043e\u043d\u043a\u0438 \u043d\u0430 \u0432\u0441\u0435\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445. \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043e\u0441\u0432\u0430\u0438\u0432\u0430\u0435\u0442 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u043d\u0430 \u043f\u0435\u0440\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0438 \u043e\u0436\u0438\u0434\u0430\u0435\u0442, \u0447\u0442\u043e \u0434\u0430\u043b\u044c\u0448\u0435 \u0432\u0441\u0451 \u0431\u0443\u0434\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0442\u0430\u043a \u0436\u0435. \u041f\u0440\u043e\u0441\u0442\u0430\u044f \u0434\u0438\u0437\u0430\u0439\u043d-\u0441\u0438\u0441\u0442\u0435\u043c\u0430 (\u0446\u0432\u0435\u0442\u0430, \u0448\u0440\u0438\u0444\u0442\u044b, \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u044b) \u0443\u0434\u0435\u0448\u0435\u0432\u043b\u044f\u0435\u0442 \u0438 \u0431\u0443\u0434\u0443\u0449\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f.<\/p>\n<h2>\u041f\u0440\u0438\u043d\u0446\u0438\u043f\u044b \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u0441\u0430\u0439\u0442\u0430 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435: \u0447\u0435\u043c \u0445\u043e\u0440\u043e\u0448\u0438\u0439 \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u043f\u043b\u043e\u0445\u043e\u0433\u043e?<\/h2>\n<table>\n<thead>\n<tr>\n<th>\u041e\u0431\u043b\u0430\u0441\u0442\u044c<\/th>\n<th>\u0425\u043e\u0440\u043e\u0448\u043e<\/th>\n<th>\u041f\u043b\u043e\u0445\u043e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u041f\u0435\u0440\u0432\u044b\u0439 \u044d\u043a\u0440\u0430\u043d<\/td>\n<td>\u0427\u0451\u0442\u043a\u0438\u0439 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a: \u0443\u0441\u043b\u0443\u0433\u0430, \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f, \u0433\u043e\u0440\u043e\u0434 + \u043a\u043d\u043e\u043f\u043a\u0430<\/td>\n<td>\u041e\u0431\u0449\u0438\u0439 \u0441\u043b\u043e\u0433\u0430\u043d \u0438 \u043c\u0435\u043d\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0441\u043b\u0430\u0439\u0434\u0435\u0440<\/td>\n<\/tr>\n<tr>\n<td>\u041c\u043e\u0431\u0438\u043b\u044c\u043d\u0430\u044f \u0432\u0435\u0440\u0441\u0438\u044f<\/td>\n<td>\u041e\u0434\u043d\u0430 \u043a\u043e\u043b\u043e\u043d\u043a\u0430, \u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u044b\u0439 \u0442\u0435\u043b\u0435\u0444\u043e\u043d, \u043a\u0440\u0443\u043f\u043d\u044b\u0435 \u043a\u043d\u043e\u043f\u043a\u0438<\/td>\n<td>\u0423\u043c\u0435\u043d\u044c\u0448\u0435\u043d\u043d\u0430\u044f \u043a\u043e\u043f\u0438\u044f \u0434\u0435\u0441\u043a\u0442\u043e\u043f\u0430<\/td>\n<\/tr>\n<tr>\n<td>\u0421\u043a\u043e\u0440\u043e\u0441\u0442\u044c<\/td>\n<td>LCP \u0434\u043e 2,5 \u0441, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f<\/td>\n<td>\u0424\u043e\u043d\u043e\u0432\u043e\u0435 \u0432\u0438\u0434\u0435\u043e \u0438 \u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0438 \u043f\u043e 5 \u041c\u0411<\/td>\n<\/tr>\n<tr>\n<td>\u0422\u0435\u043a\u0441\u0442<\/td>\n<td>16 px+, \u043a\u043e\u043d\u0442\u0440\u0430\u0441\u0442 \u043d\u0435 \u043d\u0438\u0436\u0435 4,5:1<\/td>\n<td>\u041c\u0435\u043b\u043a\u0438\u0439 \u0441\u0432\u0435\u0442\u043b\u043e-\u0441\u0435\u0440\u044b\u0439 \u0442\u0435\u043a\u0441\u0442<\/td>\n<\/tr>\n<tr>\n<td>\u0414\u043e\u0432\u0435\u0440\u0438\u0435<\/td>\n<td>\u0420\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0430\u0431\u043e\u0442\u044b, \u043e\u0442\u0437\u044b\u0432\u044b, \u0434\u0430\u043d\u043d\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/td>\n<td>\u0424\u043e\u0442\u043e\u0431\u0430\u043d\u043a, \u0438\u0437 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043e\u0432 \u0442\u043e\u043b\u044c\u043a\u043e \u0444\u043e\u0440\u043c\u0430<\/td>\n<\/tr>\n<tr>\n<td>\u041f\u0440\u0438\u0437\u044b\u0432 \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e<\/td>\n<td>\u041e\u0434\u043d\u043e \u043f\u043e\u043d\u044f\u0442\u043d\u043e\u0435 \u0433\u043b\u0430\u0432\u043d\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435<\/td>\n<td>\u041f\u044f\u0442\u044c \u0440\u0430\u0432\u043d\u044b\u0445 \u043a\u043d\u043e\u043f\u043e\u043a \u0438\u043b\u0438 \u043d\u0438 \u043e\u0434\u043d\u043e\u0439<\/td>\n<\/tr>\n<tr>\n<td>\u0424\u043e\u0440\u043c\u0430<\/td>\n<td>3\u20134 \u043f\u043e\u043b\u044f, \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0435 \u043e\u0448\u0438\u0431\u043a\u0438<\/td>\n<td>10 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043b\u0435\u0439<\/td>\n<\/tr>\n<tr>\n<td>\u042f\u0437\u044b\u043a\u0438<\/td>\n<td>\u041e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0439 URL \u0438 \u043f\u043e\u043b\u043d\u044b\u0439 \u043f\u0435\u0440\u0435\u0432\u043e\u0434<\/td>\n<td>\u041f\u043b\u0430\u0433\u0438\u043d \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0430<\/td>\n<\/tr>\n<tr>\n<td>\u0414\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c<\/td>\n<td>Alt-\u0442\u0435\u043a\u0441\u0442\u044b, \u043f\u043e\u0434\u043f\u0438\u0441\u0438, \u0440\u0430\u0431\u043e\u0442\u0430 \u0441 \u043a\u043b\u0430\u0432\u0438\u0430\u0442\u0443\u0440\u044b<\/td>\n<td>\u0422\u0435\u043a\u0441\u0442 \u043d\u0430 \u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0430\u0445, \u043d\u0435\u0432\u0438\u0434\u0438\u043c\u044b\u0439 \u0444\u043e\u043a\u0443\u0441<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u041a\u0430\u043a \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 IT Solutions Group?<\/h2>\n<p>\u041c\u044b \u0434\u0435\u043b\u0430\u0435\u043c \u0441\u0430\u0439\u0442\u044b \u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043d\u0430 WordPress \u0432 \u0422\u0430\u043b\u043b\u0438\u043d\u043d\u0435 \u0441 2016 \u0433\u043e\u0434\u0430, \u0437\u0430 \u044d\u0442\u043e \u0432\u0440\u0435\u043c\u044f \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u043e \u0431\u043e\u043b\u0435\u0435 100 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432 \u0432 \u042d\u0441\u0442\u043e\u043d\u0438\u0438, \u0424\u0438\u043d\u043b\u044f\u043d\u0434\u0438\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u0415\u0421. \u041f\u0440\u0438 <a href=\"https:\/\/itsolutions.ee\/ru\/uslugi\/sozdanie-sajtov\/\">\u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0441\u0430\u0439\u0442\u043e\u0432<\/a> \u043c\u044b \u0438\u0441\u0445\u043e\u0434\u0438\u043c \u0438\u043c\u0435\u043d\u043d\u043e \u0438\u0437 \u044d\u0442\u0438\u0445 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u043e\u0432: \u0441\u043d\u0430\u0447\u0430\u043b\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u0430\u044f \u0432\u0435\u0440\u0441\u0438\u044f, \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c \u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0430\u044f \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u043d\u0430 \u044d\u0441\u0442\u043e\u043d\u0441\u043a\u043e\u043c, \u0440\u0443\u0441\u0441\u043a\u043e\u043c \u0438 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u043c. \u0414\u043b\u044f \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u043c \u0441 \u0430\u0443\u0434\u0438\u0442\u0430, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c, \u0447\u0442\u043e \u043c\u0435\u0448\u0430\u0435\u0442 \u0437\u0430\u044f\u0432\u043a\u0430\u043c.<\/p>\n<p>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435: <a href=\"https:\/\/itsolutions.ee\/ru\/blog\/pochemu-sajt-medlenno-gruzitsya\/\">\u041f\u043e\u0447\u0435\u043c\u0443 \u0441\u0430\u0439\u0442 \u043c\u0435\u0434\u043b\u0435\u043d\u043d\u043e \u0433\u0440\u0443\u0437\u0438\u0442\u0441\u044f: 10 \u043f\u0440\u0438\u0447\u0438\u043d<\/a>, <a href=\"https:\/\/itsolutions.ee\/ru\/blog\/chto-podgotovit-pered-zakazom-sajta\/\">\u0427\u0442\u043e \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c \u043f\u0435\u0440\u0435\u0434 \u0437\u0430\u043a\u0430\u0437\u043e\u043c \u0441\u0430\u0439\u0442\u0430<\/a> \u0438 <a href=\"https:\/\/itsolutions.ee\/ru\/blog\/digital-marketing-dlya-malogo-biznesa\/\">Digital-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u043c\u0430\u043b\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430<\/a>.<\/p>\n<h2>\u0427\u0430\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u0435\u043c\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b<\/h2>\n<div class=\"its-faq\">\n<details>\n<summary>\n<h3>\u041a\u0430\u043a\u043e\u0439 \u043f\u0440\u0438\u043d\u0446\u0438\u043f \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u0441\u0430\u0439\u0442\u0430 \u0441\u0430\u043c\u044b\u0439 \u0432\u0430\u0436\u043d\u044b\u0439?<\/h3>\n<\/summary>\n<p>\u042f\u0441\u043d\u043e\u0441\u0442\u044c: \u043d\u0430 \u043f\u0435\u0440\u0432\u043e\u043c \u044d\u043a\u0440\u0430\u043d\u0435 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044c \u0434\u043e\u043b\u0436\u0435\u043d \u043f\u043e\u043d\u044f\u0442\u044c, \u0447\u0442\u043e \u0432\u044b \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442\u0435, \u043a\u043e\u043c\u0443 \u0438 \u043a\u0430\u043a\u043e\u0439 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u0448\u0430\u0433. \u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c Nielsen Norman Group, \u043d\u0430 \u044d\u0442\u0443 \u0437\u043e\u043d\u0443 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043e\u043a\u043e\u043b\u043e 57% \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430.<\/p>\n<\/details>\n<details>\n<summary>\n<h3>\u041a\u0430\u043a \u0431\u044b\u0441\u0442\u0440\u043e \u0434\u043e\u043b\u0436\u0435\u043d \u0437\u0430\u0433\u0440\u0443\u0436\u0430\u0442\u044c\u0441\u044f \u0441\u0430\u0439\u0442?<\/h3>\n<\/summary>\n<p>\u041f\u043e Core Web Vitals \u0445\u043e\u0440\u043e\u0448\u0438\u043c \u0441\u0447\u0438\u0442\u0430\u0435\u0442\u0441\u044f LCP \u0434\u043e 2,5 \u0441\u0435\u043a\u0443\u043d\u0434\u044b. \u041f\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044e Google, 53% \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u0443\u0445\u043e\u0434\u044f\u0442, \u0435\u0441\u043b\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0433\u0440\u0443\u0437\u0438\u0442\u0441\u044f \u0434\u043e\u043b\u044c\u0448\u0435 3 \u0441\u0435\u043a\u0443\u043d\u0434.<\/p>\n<\/details>\n<details>\n<summary>\n<h3>\u041a\u0430\u0441\u0430\u0435\u0442\u0441\u044f \u043b\u0438 \u0430\u043a\u0442 \u043e \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u0438 \u043c\u043e\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430?<\/h3>\n<\/summary>\n<p>EAA \u0441 28.06.2025 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u043f\u0440\u0435\u0436\u0434\u0435 \u0432\u0441\u0435\u0433\u043e \u043a \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0435 \u0438 \u0440\u044f\u0434\u0443 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u0443\u0441\u043b\u0443\u0433. \u041c\u0438\u043a\u0440\u043e\u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f, \u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0449\u0438\u0435 \u0443\u0441\u043b\u0443\u0433\u0438, \u043e\u0441\u0432\u043e\u0431\u043e\u0436\u0434\u0435\u043d\u044b \u043e\u0442 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u0439, \u043d\u043e \u0442\u043e\u0447\u043d\u044b\u0439 \u043e\u0442\u0432\u0435\u0442 \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u0441\u0444\u0435\u0440\u044b \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u0439 \u0441\u0430\u0439\u0442\u0430.<\/p>\n<\/details>\n<details>\n<summary>\n<h3>\u041a\u0430\u043a\u043e\u0439 \u043d\u0443\u0436\u0435\u043d \u043a\u043e\u043d\u0442\u0440\u0430\u0441\u0442 \u0442\u0435\u043a\u0441\u0442\u0430?<\/h3>\n<\/summary>\n<p>\u041f\u043e WCAG 2.2 \u2014 \u043d\u0435 \u043c\u0435\u043d\u0435\u0435 4,5:1 \u0434\u043b\u044f \u043e\u0431\u044b\u0447\u043d\u043e\u0433\u043e \u0442\u0435\u043a\u0441\u0442\u0430 \u0438 3:1 \u0434\u043b\u044f \u043a\u0440\u0443\u043f\u043d\u043e\u0433\u043e. \u041f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u043a\u043e\u043d\u0442\u0440\u0430\u0441\u0442 \u043c\u043e\u0436\u043d\u043e \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u0432 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u0445 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0430.<\/p>\n<\/details>\n<details>\n<summary>\n<h3>\u041d\u0443\u0436\u0435\u043d \u043b\u0438 \u043c\u043d\u043e\u0433\u043e\u044f\u0437\u044b\u0447\u043d\u043e\u043c\u0443 \u0441\u0430\u0439\u0442\u0443 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0439 \u0434\u0438\u0437\u0430\u0439\u043d?<\/h3>\n<\/summary>\n<p>\u041e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0439 \u0434\u0438\u0437\u0430\u0439\u043d \u043d\u0435 \u043d\u0443\u0436\u0435\u043d, \u043d\u043e \u043c\u0430\u043a\u0435\u0442 \u0434\u043e\u043b\u0436\u0435\u043d \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u0442\u0435\u043a\u0441\u0442\u044b \u0440\u0430\u0437\u043d\u043e\u0439 \u0434\u043b\u0438\u043d\u044b, \u0430 \u0443 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u044f\u0437\u044b\u043a\u0430 \u0434\u043e\u043b\u0436\u0435\u043d \u0431\u044b\u0442\u044c \u0441\u0432\u043e\u0439 URL. \u041f\u0435\u0440\u0435\u0432\u043e\u0434\u0438\u0442\u044c \u043d\u0443\u0436\u043d\u043e \u0438 \u043a\u043d\u043e\u043f\u043a\u0438, \u0444\u043e\u0440\u043c\u044b, \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u043e\u0431 \u043e\u0448\u0438\u0431\u043a\u0430\u0445.<\/p>\n<\/details>\n<\/div>\n<h2>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438<\/h2>\n<ul class=\"its-sources\">\n<li><a href=\"https:\/\/www.nngroup.com\/articles\/scrolling-and-attention\/\" target=\"_blank\" rel=\"noopener\">Nielsen Norman Group \u2013 Scrolling and Attention (15.04.2018)<\/a><\/li>\n<li><a href=\"https:\/\/www.nngroup.com\/articles\/how-long-do-users-stay-on-web-pages\/\" target=\"_blank\" rel=\"noopener\">Nielsen Norman Group \u2013 How Long Do Users Stay on Web Pages? (11.09.2011)<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingdive.com\/news\/google-53-of-mobile-users-abandon-sites-that-take-over-3-seconds-to-load\/\" target=\"_blank\" rel=\"noopener\">Marketing Dive \u2013 Google: 53% of mobile users abandon sites that take over 3 seconds to load (12.09.2016)<\/a><\/li>\n<li><a href=\"https:\/\/web.dev\/articles\/vitals\" target=\"_blank\" rel=\"noopener\">web.dev (Google) \u2013 Web Vitals (\u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u043e 31.10.2024)<\/a><\/li>\n<li><a href=\"https:\/\/www.w3.org\/WAI\/WCAG22\/Understanding\/contrast-minimum.html\" target=\"_blank\" rel=\"noopener\">W3C WAI \u2013 Understanding Success Criterion 1.4.3: Contrast (Minimum)<\/a><\/li>\n<li><a href=\"https:\/\/eur-lex.europa.eu\/eli\/dir\/2019\/882\/oj\/eng\" target=\"_blank\" rel=\"noopener\">EUR-Lex \u2013 Directive (EU) 2019\/882 on the accessibility requirements for products and services (17.04.2019)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>10 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u043e\u0432 \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u0441\u0430\u0439\u0442\u0430 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439, \u0441 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u044b\u043c\u0438 \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u043c\u0438 \u0438 \u0442\u0430\u0431\u043b\u0438\u0446\u0435\u0439 \u00ab\u0445\u043e\u0440\u043e\u0448\u043e \u0438 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