{"id":7103,"date":"2026-11-10T18:44:53","date_gmt":"2026-11-10T18:44:53","guid":{"rendered":"https:\/\/itsolutions.ee\/%d0%b1%d0%b5%d0%b7-%d0%ba%d0%b0%d1%82%d0%b5%d0%b3%d0%be%d1%80%d0%b8%d0%b8\/geo-optimizaciya\/"},"modified":"2026-11-10T18:44:53","modified_gmt":"2026-11-10T18:44:53","slug":"geo-optimizaciya","status":"publish","type":"post","link":"https:\/\/itsolutions.ee\/ru\/blog\/geo-optimizaciya\/","title":{"rendered":"GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f: \u043a\u0430\u043a \u043f\u043e\u043f\u0430\u0441\u0442\u044c \u0432 \u043e\u0442\u0432\u0435\u0442\u044b ChatGPT \u0438 \u0418\u0418 Google"},"content":{"rendered":"<div class=\"its-tldr\">\n<p><strong>\u041a\u0440\u0430\u0442\u043a\u043e:<\/strong> GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f (Generative Engine Optimization) \u2013 \u044d\u0442\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0441\u0430\u0439\u0442\u0430 \u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0442\u0430\u043a, \u0447\u0442\u043e\u0431\u044b ChatGPT, \u043e\u0431\u0437\u043e\u0440\u044b \u0418\u0418 \u0432 Google, Perplexity \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0418\u0418-\u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u0438 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043b\u0438 \u0432\u0430\u0448\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e \u0438 \u0441\u0441\u044b\u043b\u0430\u043b\u0438\u0441\u044c \u043d\u0430 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442. \u0412 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0438, \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043d\u043e\u043c \u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 KDD \u0432 2024 \u0433\u043e\u0434\u0443, \u0441\u0441\u044b\u043b\u043a\u0438 \u043d\u0430 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438, \u0446\u0438\u0442\u0430\u0442\u044b \u0438 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u043f\u043e\u0432\u044b\u0441\u0438\u043b\u0438 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0432 \u043e\u0442\u0432\u0435\u0442\u0430\u0445 \u0418\u0418 \u0434\u043e 40%. GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0435 \u0437\u0430\u043c\u0435\u043d\u044f\u0435\u0442 SEO: \u0418\u0418-\u043f\u043e\u0438\u0441\u043a \u043e\u043f\u0438\u0440\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0442\u0435 \u0436\u0435 \u0438\u043d\u0434\u0435\u043a\u0441\u044b, \u043d\u043e \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u0435\u0442 \u0447\u0451\u0442\u043a\u0438\u0435 \u0444\u0430\u043a\u0442\u044b, \u043e\u0442\u0432\u0435\u0442 \u0432 \u043d\u0430\u0447\u0430\u043b\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u044e\u0442 \u0438 \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0445 \u0441\u0430\u0439\u0442\u0430\u0445.<\/p>\n<\/div>\n<p>\u041a\u043b\u0438\u0435\u043d\u0442\u044b \u0432\u0441\u0451 \u0447\u0430\u0449\u0435 \u0441\u043f\u0440\u0430\u0448\u0438\u0432\u0430\u044e\u0442 ChatGPT \u00ab\u043a\u0442\u043e \u0432 \u0422\u0430\u043b\u043b\u0438\u043d\u043d\u0435 \u0434\u0435\u043b\u0430\u0435\u0442 \u0445\u043e\u0440\u043e\u0448\u0438\u0435 \u0441\u0430\u0439\u0442\u044b?\u00bb \u0438\u043b\u0438 \u00ab\u043a\u0430\u043a\u0430\u044f \u0431\u0443\u0445\u0433\u0430\u043b\u0442\u0435\u0440\u0441\u043a\u0430\u044f \u0444\u0438\u0440\u043c\u0430 \u0432 \u0422\u0430\u0440\u0442\u0443 \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442 \u043c\u0430\u043b\u043e\u043c\u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0443?\u00bb \u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u043e\u0434\u0438\u043d \u043e\u0442\u0432\u0435\u0442 \u0441 3\u20135 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f\u043c\u0438. \u0415\u0441\u043b\u0438 \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u044d\u0442\u043e\u043c \u043e\u0442\u0432\u0435\u0442\u0435 \u043d\u0435\u0442, \u043a\u043b\u0438\u0435\u043d\u0442 \u043d\u0435 \u043f\u043e\u043f\u0430\u0434\u0451\u0442 \u043d\u0430 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442, \u0434\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u0432\u044b \u043d\u0430 \u043f\u0435\u0440\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 Google. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u0435\u043c, <strong>\u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f<\/strong>, \u0447\u0435\u043c \u043e\u043d\u0430 \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 SEO \u0438 \u043a\u0430\u043a\u0438\u0435 7 \u0448\u0430\u0433\u043e\u0432 \u044d\u0441\u0442\u043e\u043d\u0441\u043a\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0443\u0436\u0435 \u0432 \u044d\u0442\u043e\u043c \u043c\u0435\u0441\u044f\u0446\u0435.<\/p>\n<h2>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f?<\/h2>\n<p>GEO \u2013 \u044d\u0442\u043e \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0435 \u043e\u0442 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u0433\u043e <em>Generative Engine Optimization<\/em>, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u043e\u0434 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b. \u0422\u0435\u0440\u043c\u0438\u043d \u0432 2023 \u0433\u043e\u0434\u0443 \u0432\u0432\u0435\u043b\u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u041f\u0440\u0438\u043d\u0441\u0442\u043e\u043d\u0441\u043a\u043e\u0433\u043e \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0430, Georgia Tech \u0438 IIT Delhi, \u0430 \u0438\u0445 \u0440\u0430\u0431\u043e\u0442\u0430 \u0432\u044b\u0448\u043b\u0430 \u0432 2024 \u0433\u043e\u0434\u0443 \u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 KDD. \u0412 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u043b\u0438, \u043a\u0430\u043a\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u0442\u0435\u043a\u0441\u0442\u0435 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0443 \u0437\u0430\u043c\u0435\u0442\u043d\u0435\u0435 \u043f\u043e\u044f\u0432\u0438\u0442\u044c\u0441\u044f \u0432 \u043e\u0442\u0432\u0435\u0442\u0435 \u0418\u0418. \u041b\u0443\u0447\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u0441\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438 <strong>\u0441\u0441\u044b\u043b\u043a\u0438 \u043d\u0430 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438, \u0446\u0438\u0442\u0430\u0442\u044b \u0438 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430<\/strong>: \u043e\u043d\u0438 \u043f\u043e\u0432\u044b\u0441\u0438\u043b\u0438 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0434\u043e 40%. \u0410 \u043f\u043e\u0432\u0442\u043e\u0440\u0435\u043d\u0438\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u043d\u0435 \u0443\u043b\u0443\u0447\u0448\u0438\u043b\u043e.<\/p>\n<p>\u041f\u0440\u043e\u0449\u0435 \u0433\u043e\u0432\u043e\u0440\u044f: SEO \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u043f\u043e\u043f\u0430\u0441\u0442\u044c \u0432 \u0441\u043f\u0438\u0441\u043e\u043a \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u043f\u043e\u0438\u0441\u043a\u0430, \u0430 GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e\u043f\u0430\u0441\u0442\u044c \u0432\u043d\u0443\u0442\u0440\u044c \u043e\u0442\u0432\u0435\u0442\u0430 \u0418\u0418.<\/p>\n<h2>\u0427\u0435\u043c GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 SEO?<\/h2>\n<table>\n<thead>\n<tr>\n<th><\/th>\n<th>SEO<\/th>\n<th>GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0426\u0435\u043b\u044c<\/td>\n<td>\u041c\u0435\u0441\u0442\u043e \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445 Google<\/td>\n<td>\u0423\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u0435 \u0438 \u0441\u0441\u044b\u043b\u043a\u0430 \u0432 \u043e\u0442\u0432\u0435\u0442\u0435 \u0418\u0418<\/td>\n<\/tr>\n<tr>\n<td>\u0413\u0434\u0435<\/td>\n<td>Google, Bing<\/td>\n<td>ChatGPT, \u043e\u0431\u0437\u043e\u0440\u044b \u0418\u0418 \u0438 AI Mode \u0432 Google, Perplexity, Copilot, Gemini<\/td>\n<\/tr>\n<tr>\n<td>\u0415\u0434\u0438\u043d\u0438\u0446\u0430<\/td>\n<td>\u0412\u0441\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430<\/td>\n<td>\u0410\u0431\u0437\u0430\u0446, \u0444\u0430\u043a\u0442, \u0442\u0430\u0431\u043b\u0438\u0446\u0430, \u0446\u0438\u0444\u0440\u0430<\/td>\n<\/tr>\n<tr>\n<td>\u041c\u0435\u0442\u0440\u0438\u043a\u0430 \u0443\u0441\u043f\u0435\u0445\u0430<\/td>\n<td>\u041f\u043e\u0437\u0438\u0446\u0438\u044f, \u043a\u043b\u0438\u043a\u0438<\/td>\n<td>\u0423\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u044f, \u0441\u0441\u044b\u043b\u043a\u0438, \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044b \u0438\u0437 \u0418\u0418<\/td>\n<\/tr>\n<tr>\n<td>\u0414\u043e\u0432\u0435\u0440\u0438\u0435<\/td>\n<td>\u0421\u0441\u044b\u043b\u043a\u0438, \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442<\/td>\n<td>\u0424\u0430\u043a\u0442\u044b, \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438, \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u044f \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0445 \u0441\u0430\u0439\u0442\u0430\u0445<\/td>\n<\/tr>\n<tr>\n<td>\u041e\u0441\u043d\u043e\u0432\u0430<\/td>\n<td colspan=\"2\">\u0422\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0438\u0441\u043f\u0440\u0430\u0432\u043d\u043e\u0441\u0442\u044c, \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043e\u0431\u0449\u0438\u0435 \u0434\u043b\u044f \u043e\u0431\u043e\u0438\u0445<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Google \u0441\u0430\u043c \u0433\u043e\u0432\u043e\u0440\u0438\u0442, \u0447\u0442\u043e \u0434\u043b\u044f \u043f\u043e\u043a\u0430\u0437\u0430 \u0432 \u043e\u0431\u0437\u043e\u0440\u0430\u0445 \u0418\u0418 \u0438 AI Mode \u043d\u0435 \u043d\u0443\u0436\u043d\u044b \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0435 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f: \u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0442 \u043e\u0431\u044b\u0447\u043d\u044b\u0435 \u0445\u043e\u0440\u043e\u0448\u0438\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 SEO. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u2013 \u0441\u043a\u043e\u0440\u0435\u0435 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0435\u043d\u0438\u0435 SEO, \u0447\u0435\u043c \u0437\u0430\u043c\u0435\u043d\u0430. \u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u043c\u044b \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u043b\u0438 \u0438\u0445 \u0432 \u0441\u0442\u0430\u0442\u044c\u0435 <a href=\"https:\/\/itsolutions.ee\/ru\/blog\/vidimost-v-ii-ili-seo\/\">\u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0432 \u0418\u0418 \u0438\u043b\u0438 SEO<\/a>.<\/p>\n<h2>\u041f\u043e\u0447\u0435\u043c\u0443 GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432\u0430\u0436\u043d\u0430 \u0434\u043b\u044f \u044d\u0441\u0442\u043e\u043d\u0441\u043a\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438?<\/h2>\n<ul>\n<li><strong>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0418\u0418 \u0431\u044b\u0441\u0442\u0440\u043e \u0440\u0430\u0441\u0442\u0451\u0442:<\/strong> \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u0414\u0435\u043f\u0430\u0440\u0442\u0430\u043c\u0435\u043d\u0442\u0430 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438, \u0432 2025 \u0433\u043e\u0434\u0443 \u0445\u043e\u0442\u044f \u0431\u044b \u043e\u0434\u043d\u0443 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044e \u0418\u0418 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438 22% \u044d\u0441\u0442\u043e\u043d\u0441\u043a\u0438\u0445 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0439, \u043d\u0430 8 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043d\u044b\u0445 \u043f\u0443\u043d\u043a\u0442\u043e\u0432 \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u0433\u043e\u0434\u043e\u043c \u0440\u0430\u043d\u0435\u0435. \u0427\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u0418\u0418 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u044e\u0442 \u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435. \u0422\u043e \u0436\u0435 \u043a\u0430\u0441\u0430\u0435\u0442\u0441\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432: \u043e\u043d\u0438 \u0438\u0449\u0443\u0442 \u043f\u043e\u0434\u0440\u044f\u0434\u0447\u0438\u043a\u043e\u0432 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0418\u0418.<\/li>\n<li><strong>\u041a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u043d\u0430 \u044d\u0441\u0442\u043e\u043d\u0441\u043a\u043e\u043c \u043c\u0430\u043b\u043e:<\/strong> \u043a\u043e\u0433\u0434\u0430 \u0418\u0418 \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u043f\u043e-\u044d\u0441\u0442\u043e\u043d\u0441\u043a\u0438, \u0435\u043c\u0443 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0432\u044b\u0431\u0438\u0440\u0430\u0442\u044c \u0438\u0437 \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u043c\u0435\u043d\u044c\u0448\u0435\u0433\u043e \u0447\u0438\u0441\u043b\u0430 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432, \u0447\u0435\u043c \u043d\u0430 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u043c. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043f\u043e\u043d\u044f\u0442\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0441 \u0444\u0430\u043a\u0442\u0430\u043c\u0438 \u043d\u0430 \u044d\u0441\u0442\u043e\u043d\u0441\u043a\u043e\u043c \u0438\u043c\u0435\u0435\u0442 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u0448\u0430\u043d\u0441\u043e\u0432 \u043f\u043e\u043f\u0430\u0441\u0442\u044c \u0432 \u043e\u0442\u0432\u0435\u0442.<\/li>\n<li><strong>\u0422\u0440\u0438 \u044f\u0437\u044b\u043a\u0430:<\/strong> \u0432 \u042d\u0441\u0442\u043e\u043d\u0438\u0438 \u0418\u0418 \u0441\u043f\u0440\u0430\u0448\u0438\u0432\u0430\u044e\u0442 \u043d\u0430 \u044d\u0441\u0442\u043e\u043d\u0441\u043a\u043e\u043c, \u0440\u0443\u0441\u0441\u043a\u043e\u043c \u0438 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u043c. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441 \u0442\u0440\u0435\u043c\u044f \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c\u0438 \u044f\u0437\u044b\u043a\u043e\u0432\u044b\u043c\u0438 \u0432\u0435\u0440\u0441\u0438\u044f\u043c\u0438 \u043f\u043e\u043f\u0430\u0434\u0430\u0435\u0442 \u0432 \u0442\u0440\u0438 \u043e\u0442\u0432\u0435\u0442\u0430, \u0430 \u043d\u0435 \u0432 \u043e\u0434\u0438\u043d.<\/li>\n<\/ul>\n<h2>GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0437\u0430 7 \u0448\u0430\u0433\u043e\u0432<\/h2>\n<h3>1. \u041e\u0442\u043a\u0440\u043e\u0439\u0442\u0435 \u0441\u0430\u0439\u0442 \u0434\u043b\u044f \u0418\u0418-\u0440\u043e\u0431\u043e\u0442\u043e\u0432<\/h3>\n<p>\u0415\u0441\u043b\u0438 robots.txt \u0438\u043b\u0438 Cloudflare \u0431\u043b\u043e\u043a\u0438\u0440\u0443\u0435\u0442 \u0440\u043e\u0431\u043e\u0442\u043e\u0432 OAI-SearchBot, PerplexityBot \u0438\u043b\u0438 Claude-SearchBot, \u044d\u0442\u0438 \u0418\u0418-\u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u0438 \u043d\u0435 \u0441\u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u0432\u0430\u0448 \u0441\u0430\u0439\u0442. \u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043f\u043e \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0443 <a href=\"https:\/\/itsolutions.ee\/ru\/blog\/kak-otkryt-sajt-dlya-chatgpt-claude-perplexity\/\">\u043a\u0430\u043a \u043e\u0442\u043a\u0440\u044b\u0442\u044c \u0441\u0430\u0439\u0442 \u0434\u043b\u044f ChatGPT, Claude \u0438 Perplexity<\/a> \u0438 \u043f\u0440\u043e\u0439\u0434\u0438\u0442\u0435 \u0432\u0435\u0441\u044c <a href=\"https:\/\/itsolutions.ee\/ru\/blog\/chek-list-vidimosti-v-ii\/\">\u0447\u0435\u043a-\u043b\u0438\u0441\u0442 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0432 \u0418\u0418<\/a>.<\/p>\n<h3>2. \u041f\u0438\u0448\u0438\u0442\u0435 \u043e\u0442\u0432\u0435\u0442 \u0432 \u0441\u0430\u043c\u043e\u043c \u043d\u0430\u0447\u0430\u043b\u0435<\/h3>\n<p>\u0418\u0418 \u0438\u0449\u0435\u0442 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0430\u0431\u0437\u0430\u0446, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u044f\u043c\u043e \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u043d\u0430 \u0432\u043e\u043f\u0440\u043e\u0441. \u0412 \u043d\u0430\u0447\u0430\u043b\u0435 \u043a\u0430\u0436\u0434\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0443\u0441\u043b\u0443\u0433\u0438 \u0438 \u0441\u0442\u0430\u0442\u044c\u0438 \u0434\u0430\u0439\u0442\u0435 2\u20134 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0441 \u043e\u0442\u0432\u0435\u0442\u043e\u043c \u043d\u0430 \u0433\u043b\u0430\u0432\u043d\u044b\u0439 \u0432\u043e\u043f\u0440\u043e\u0441: \u0447\u0442\u043e \u044d\u0442\u043e, \u0434\u043b\u044f \u043a\u043e\u0433\u043e, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u0442\u043e\u0438\u0442 \u0438 \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442. \u0417\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438 \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u0443\u0439\u0442\u0435 \u043a\u0430\u043a \u0432\u043e\u043f\u0440\u043e\u0441\u044b. \u0411\u043e\u043b\u044c\u0448\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u043e\u0432 \u2013 \u0432 \u0441\u0442\u0430\u0442\u044c\u0435 <a href=\"https:\/\/itsolutions.ee\/ru\/blog\/kontent-kotoryj-citiruet-ii\/\">\u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0446\u0438\u0442\u0438\u0440\u0443\u0435\u0442 \u0418\u0418<\/a>.<\/p>\n<h3>3. \u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0444\u0430\u043a\u0442\u044b, \u0446\u0438\u0444\u0440\u044b \u0438 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438<\/h3>\n<p>\u042d\u0442\u043e \u0433\u043b\u0430\u0432\u043d\u044b\u0439 \u0432\u044b\u0432\u043e\u0434 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f. \u0417\u0430\u043c\u0435\u043d\u0438\u0442\u0435 \u043e\u0431\u0449\u0438\u0435 \u0444\u0440\u0430\u0437\u044b (\u00ab\u0443 \u043d\u0430\u0441 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u043e\u043f\u044b\u0442\u00bb) \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u043c\u044b\u043c\u0438 \u0444\u0430\u043a\u0442\u0430\u043c\u0438: \u0433\u043e\u0434 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u044f, \u0447\u0438\u0441\u043b\u043e \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432, \u0434\u0438\u0430\u043f\u0430\u0437\u043e\u043d \u0446\u0435\u043d, \u0441\u0440\u043e\u043a\u0438, \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u044f. \u0421\u0441\u044b\u043b\u0430\u0439\u0442\u0435\u0441\u044c \u043d\u0430 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438: \u0414\u0435\u043f\u0430\u0440\u0442\u0430\u043c\u0435\u043d\u0442 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438, \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044e Google, \u0437\u0430\u043a\u043e\u043d. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0442\u0430\u0431\u043b\u0438\u0446\u044b \u2013 \u0418\u0418 \u0445\u043e\u0440\u043e\u0448\u043e \u0438\u0445 \u0447\u0438\u0442\u0430\u0435\u0442 \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442.<\/p>\n<h3>4. \u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435<\/h3>\n<p>\u0420\u0430\u0437\u043c\u0435\u0442\u043a\u0430 Schema.org (Organization, LocalBusiness, Service, FAQPage, Article) \u0432 \u043c\u0430\u0448\u0438\u043d\u043e\u0447\u0438\u0442\u0430\u0435\u043c\u043e\u043c \u0432\u0438\u0434\u0435 \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442, \u043a\u0442\u043e \u0432\u044b \u0438 \u0447\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442\u0435. \u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e: <a href=\"https:\/\/itsolutions.ee\/ru\/blog\/razmetka-schema-org-dlya-vidimosti-v-ii\/\">\u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0430 Schema.org \u0434\u043b\u044f \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0432 \u0418\u0418<\/a>.<\/p>\n<h3>5. \u0414\u0435\u0440\u0436\u0438\u0442\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432\u0435\u0437\u0434\u0435 \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u044b\u043c\u0438<\/h3>\n<p>\u0418\u0418 \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u0442, \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u0435\u0442\u0441\u044f \u043b\u0438 \u043e\u0434\u043d\u0430 \u0438 \u0442\u0430 \u0436\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430\u0445. \u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435, \u0430\u0434\u0440\u0435\u0441, \u0442\u0435\u043b\u0435\u0444\u043e\u043d, \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u043a\u043e\u0434 \u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0441\u043e\u0432\u043f\u0430\u0434\u0430\u0442\u044c \u043d\u0430 \u0441\u0430\u0439\u0442\u0435, \u0432 \u043f\u0440\u043e\u0444\u0438\u043b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 Google, \u0432 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u043e\u043c \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0435, LinkedIn, Facebook \u0438 \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0430\u0445. \u041f\u0440\u043e\u0442\u0438\u0432\u043e\u0440\u0435\u0447\u0438\u044f (\u0441\u0442\u0430\u0440\u044b\u0439 \u0430\u0434\u0440\u0435\u0441, \u0434\u0440\u0443\u0433\u043e\u0439 \u0442\u0435\u043b\u0435\u0444\u043e\u043d) \u0441\u043d\u0438\u0436\u0430\u044e\u0442 \u0434\u043e\u0432\u0435\u0440\u0438\u0435.<\/p>\n<h3>6. \u0421\u043e\u0431\u0438\u0440\u0430\u0439\u0442\u0435 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u044f \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0445 \u0441\u0430\u0439\u0442\u0430\u0445<\/h3>\n<p>\u0418\u0418 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u044e\u0442 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435: \u043e\u0442\u0437\u044b\u0432\u044b \u0432 Google, \u044d\u0441\u0442\u043e\u043d\u0441\u043a\u0438\u0435 \u0421\u041c\u0418, \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u044b\u0435 \u0441\u043e\u044e\u0437\u044b, \u0441\u0430\u0439\u0442\u044b \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043e\u0432, \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u0430\u0442\u044c\u0438 \u0438 \u0444\u043e\u0440\u0443\u043c\u044b. \u041f\u0440\u043e\u0441\u0438\u0442\u0435 \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043e\u0431 \u043e\u0442\u0437\u044b\u0432\u0435, \u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u044b\u0435 \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0438, \u0432\u044b\u0441\u0442\u0443\u043f\u0430\u0439\u0442\u0435 \u0438 \u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0439\u0442\u0435 \u043a\u0435\u0439\u0441\u044b \u0441 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c\u0438.<\/p>\n<h3>7. \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0418\u0418 \u0445\u043e\u0447\u0435\u0442 \u0446\u0438\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c<\/h3>\n<p>\u0427\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u0418\u0418 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0446\u0435\u043d, \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044f \u0438 FAQ, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043e\u043d\u0438 \u043f\u0440\u044f\u043c\u043e \u043e\u0442\u0432\u0435\u0447\u0430\u044e\u0442 \u043d\u0430 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0435. \u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435, <a href=\"https:\/\/itsolutions.ee\/ru\/blog\/stranica-cen-sravneniya-i-faq-dlya-chatgpt\/\">\u043a\u0430\u043a\u0438\u0435 3 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043d\u0443\u0436\u043d\u044b<\/a>, \u0438 \u043e\u0431\u043d\u043e\u0432\u0438\u0442\u0435 \u0441\u0442\u0430\u0440\u044b\u0435 \u0441\u0442\u0430\u0442\u044c\u0438: <a href=\"https:\/\/itsolutions.ee\/ru\/blog\/kak-pererabotat-starye-stati-pod-ii-poisk\/\">\u043a\u0430\u043a \u043f\u0435\u0440\u0435\u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0442\u0430\u0440\u044b\u0435 \u0441\u0442\u0430\u0442\u044c\u0438 \u043f\u043e\u0434 \u0418\u0418-\u043f\u043e\u0438\u0441\u043a<\/a>. \u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043c\u043e\u0436\u043d\u043e \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c <a href=\"https:\/\/itsolutions.ee\/ru\/blog\/chto-takoe-llms-txt\/\">\u0444\u0430\u0439\u043b llms.txt<\/a>, \u043d\u043e \u044d\u0442\u043e \u0432\u0442\u043e\u0440\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e.<\/p>\n<h2>\u041a\u0430\u043a \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438?<\/h2>\n<ul>\n<li><strong>\u0420\u0443\u0447\u043d\u044b\u0435 \u0442\u0435\u0441\u0442\u044b:<\/strong> \u0441\u043e\u0441\u0442\u0430\u0432\u044c\u0442\u0435 10\u201320 \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u0437\u0430\u0434\u0430\u043b \u0431\u044b \u043a\u043b\u0438\u0435\u043d\u0442 (\u043d\u0430 \u044d\u0441\u0442\u043e\u043d\u0441\u043a\u043e\u043c, \u0440\u0443\u0441\u0441\u043a\u043e\u043c \u0438 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u043c), \u0438 \u0440\u0430\u0437 \u0432 \u043c\u0435\u0441\u044f\u0446 \u0437\u0430\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0438\u0445 ChatGPT, Perplexity, Gemini \u0438 Google AI Mode. \u0417\u0430\u043f\u0438\u0441\u044b\u0432\u0430\u0439\u0442\u0435, \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u0435\u0442\u0441\u044f \u043b\u0438 \u0432\u0430\u0448\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0438 \u0435\u0441\u0442\u044c \u043b\u0438 \u0441\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442.<\/li>\n<li><strong>Google Analytics 4:<\/strong> \u0441\u043b\u0435\u0434\u0438\u0442\u0435 \u0437\u0430 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0430\u043c\u0438 \u0441 chatgpt.com, perplexity.ai, gemini.google.com \u0438 copilot.microsoft.com.<\/li>\n<li><strong>Search Console:<\/strong> Google \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u043a\u043b\u0438\u043a\u0438 \u0438\u0437 \u043e\u0431\u0437\u043e\u0440\u043e\u0432 \u0418\u0418 \u0438 AI Mode \u0432 \u043e\u0431\u044b\u0447\u043d\u043e\u043c \u043e\u0442\u0447\u0451\u0442\u0435 \u043e \u043f\u043e\u0438\u0441\u043a\u0435, \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043e\u0442\u0447\u0451\u0442\u0430 \u043d\u0435\u0442.<\/li>\n<li><strong>\u0417\u0430\u044f\u0432\u043a\u0438:<\/strong> \u0441\u043f\u0440\u0430\u0448\u0438\u0432\u0430\u0439\u0442\u0435 \u043d\u043e\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043e\u0442\u043a\u0443\u0434\u0430 \u043e\u043d\u0438 \u043e \u0432\u0430\u0441 \u0443\u0437\u043d\u0430\u043b\u0438. \u00ab\u041f\u043e\u0441\u043e\u0432\u0435\u0442\u043e\u0432\u0430\u043b ChatGPT\u00bb \u2013 \u0443\u0436\u0435 \u043e\u0431\u044b\u0447\u043d\u044b\u0439 \u043e\u0442\u0432\u0435\u0442.<\/li>\n<\/ul>\n<h2>\u041a\u0430\u043a \u0431\u044b\u0441\u0442\u0440\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f?<\/h2>\n<p>\u0422\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u0441\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u0440\u0430\u0437\u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0440\u043e\u0431\u043e\u0442\u043e\u0432, \u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0442 \u0437\u0430 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u043d\u0435\u0439 \u0438\u043b\u0438 \u043d\u0435\u0434\u0435\u043b\u044c, \u043a\u043e\u0433\u0434\u0430 \u0418\u0418-\u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a \u0437\u0430\u043d\u043e\u0432\u043e \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0435\u0442 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443. \u042d\u0444\u0444\u0435\u043a\u0442 \u043e\u0442 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0438 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u0439 \u043e\u0431\u044b\u0447\u043d\u043e \u043f\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0447\u0435\u0440\u0435\u0437 1\u20133 \u043c\u0435\u0441\u044f\u0446\u0430. \u041f\u043e\u043f\u0430\u0434\u0430\u043d\u0438\u0435 \u0432 \u043e\u0431\u0443\u0447\u0430\u044e\u0449\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043c\u043e\u0434\u0435\u043b\u0438 \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0440\u0435\u0436\u0435. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043d\u0430\u0447\u0438\u043d\u0430\u0442\u044c \u0441\u0442\u043e\u0438\u0442 \u0441 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0418\u0418-\u043f\u043e\u0438\u0441\u043a \u0447\u0438\u0442\u0430\u0435\u0442 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438: \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0441\u0430\u0439\u0442\u0430, \u043f\u0440\u043e\u0444\u0438\u043b\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 Google \u0438 \u043e\u0442\u0437\u044b\u0432\u044b.<\/p>\n<p>\u0415\u0441\u043b\u0438 \u0445\u043e\u0442\u0438\u0442\u0435, \u0447\u0442\u043e\u0431\u044b GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0435\u0439 \u0437\u0430\u043d\u044f\u043b\u0438\u0441\u044c \u043c\u044b, \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0443\u0441\u043b\u0443\u0433\u0443 <a href=\"https:\/\/itsolutions.ee\/ru\/uslugi\/vidimost-v-ai-poiske\/\">\u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0432 \u0418\u0418-\u043f\u043e\u0438\u0441\u043a\u0435<\/a> \u0438\u043b\u0438 \u043d\u0430\u0447\u043d\u0438\u0442\u0435 \u0441 <a href=\"https:\/\/itsolutions.ee\/ru\/audit-sajta\/\">\u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0433\u043e \u0430\u0443\u0434\u0438\u0442\u0430 \u0441\u0430\u0439\u0442\u0430<\/a>.<\/p>\n<h2>\u0427\u0430\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u0435\u043c\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b<\/h2>\n<div class=\"its-faq\">\n<details>\n<summary>\n<h3>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0432 \u0434\u0432\u0443\u0445 \u0441\u043b\u043e\u0432\u0430\u0445?<\/h3>\n<\/summary>\n<p>\u042d\u0442\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0441\u0430\u0439\u0442\u0430 \u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0442\u0430\u043a, \u0447\u0442\u043e\u0431\u044b \u0418\u0418-\u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u0438 \u2013 ChatGPT, \u043e\u0431\u0437\u043e\u0440\u044b \u0418\u0418 \u0432 Google \u0438 Perplexity \u2013 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043b\u0438 \u0432\u0430\u0448\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e \u0438 \u0441\u0441\u044b\u043b\u0430\u043b\u0438\u0441\u044c \u043d\u0430 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442.<\/p>\n<\/details>\n<details>\n<summary>\n<h3>\u0417\u0430\u043c\u0435\u043d\u044f\u0435\u0442 \u043b\u0438 GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f SEO?<\/h3>\n<\/summary>\n<p>\u041d\u0435\u0442. \u0418\u0418-\u043f\u043e\u0438\u0441\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0442\u0435 \u0436\u0435 \u0438\u043d\u0434\u0435\u043a\u0441\u044b \u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u0435\u0442 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438 \u0438\u0441\u043f\u0440\u0430\u0432\u043d\u044b\u0435, \u0431\u044b\u0441\u0442\u0440\u044b\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0441 \u0445\u043e\u0440\u043e\u0448\u0438\u043c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c. GEO \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u0442 \u043a SEO \u0444\u0430\u043a\u0442\u044b, \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0438 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0443\u0436\u043d\u044b \u0418\u0418.<\/p>\n<\/details>\n<details>\n<summary>\n<h3>\u0420\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043b\u0438 GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u044d\u0441\u0442\u043e\u043d\u0441\u043a\u043e\u043c \u0438 \u0440\u0443\u0441\u0441\u043a\u043e\u043c?<\/h3>\n<\/summary>\n<p>\u0414\u0430. \u041d\u0430 \u044d\u0441\u0442\u043e\u043d\u0441\u043a\u043e\u043c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u0434\u0430\u0436\u0435 \u043c\u0435\u043d\u044c\u0448\u0435, \u0447\u0435\u043c \u043d\u0430 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u043c, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u043c\u0430\u043b\u043e. \u0412\u0430\u0436\u043d\u043e, \u0447\u0442\u043e\u0431\u044b \u0432\u0441\u0435 \u044f\u0437\u044b\u043a\u043e\u0432\u044b\u0435 \u0432\u0435\u0440\u0441\u0438\u0438 \u0431\u044b\u043b\u0438 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438, \u0430 \u043d\u0435 \u043c\u0430\u0448\u0438\u043d\u043d\u044b\u043c \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u043e\u043c.<\/p>\n<\/details>\n<details>\n<summary>\n<h3>\u041c\u043e\u0436\u043d\u043e \u043b\u0438 \u0437\u0430\u043f\u043b\u0430\u0442\u0438\u0442\u044c, \u0447\u0442\u043e\u0431\u044b ChatGPT \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u043e\u0432\u0430\u043b \u043c\u043e\u044e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e?<\/h3>\n<\/summary>\n<p>\u041a\u0443\u043f\u0438\u0442\u044c \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044e \u043d\u0435\u043b\u044c\u0437\u044f. \u0412 ChatGPT \u0438 Google AI Mode \u0435\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043d\u043e \u043e\u043d\u0430 \u043f\u043e\u043c\u0435\u0447\u0435\u043d\u0430 \u0438 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e. \u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u2013 \u0432 \u043d\u0430\u0448\u0435\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0432 \u0418\u0418.<\/p>\n<\/details>\n<details>\n<summary>\n<h3>\u0421\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u0442\u043e\u0438\u0442 GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f?<\/h3>\n<\/summary>\n<p>\u0417\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044f \u0441\u0430\u0439\u0442\u0430. \u0422\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u0438 \u0438\u0441\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u2013 \u0440\u0430\u0437\u043e\u0432\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430, \u0440\u043e\u0441\u0442 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0438 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u0439 \u2013 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u0430\u044f. \u0411\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439 \u0430\u0443\u0434\u0438\u0442 \u043f\u043e\u043a\u0430\u0436\u0435\u0442, \u0441 \u0447\u0435\u0433\u043e \u043d\u0430\u0447\u0430\u0442\u044c.<\/p>\n<\/details>\n<\/div>\n<h2>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438<\/h2>\n<ul class=\"its-sources\">\n<li><a href=\"https:\/\/arxiv.org\/abs\/2311.09735\" target=\"_blank\" rel=\"noopener\">Aggarwal et al. \u2013 GEO: Generative Engine Optimization (KDD 2024, arXiv)<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features\" target=\"_blank\" rel=\"noopener\">Google Search Central \u2013 AI features and your website<\/a><\/li>\n<li><a href=\"https:\/\/developers.openai.com\/api\/docs\/bots\" target=\"_blank\" rel=\"noopener\">OpenAI \u2013 Overview of OpenAI crawlers<\/a><\/li>\n<li><a href=\"https:\/\/docs.perplexity.ai\/guides\/bots\" target=\"_blank\" rel=\"noopener\">Perplexity \u2013 Perplexity crawlers<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/business\/answer\/7091\" target=\"_blank\" rel=\"noopener\">Google Business Profile Help \u2013 Tips to improve your local ranking<\/a><\/li>\n<li><a href=\"https:\/\/stat.ee\/en\/news\/statistics-estonias-ict-survey-half-estonian-enterprises-use-data-analytics\" target=\"_blank\" rel=\"noopener\">Statistics Estonia \u2013 ICT survey 2025: 22% of enterprises use AI<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e\u043f\u0430\u0441\u0442\u044c \u0432 \u043e\u0442\u0432\u0435\u0442\u044b ChatGPT, \u043e\u0431\u0437\u043e\u0440\u043e\u0432 \u0418\u0418 Google \u0438 Perplexity. \u0427\u0442\u043e \u044d\u0442\u043e, \u0447\u0435\u043c \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 SEO \u0438 7 \u0448\u0430\u0433\u043e\u0432 \u0434\u043b\u044f \u044d\u0441\u0442\u043e\u043d\u0441\u043a\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n","protected":false},"author":0,"featured_media":7099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[160],"tags":[175,178,184],"class_list":["post-7103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-blog-seo-ru","tag-blog-ai-ru","tag-blog-guide-ru"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f: 7 \u0448\u0430\u0433\u043e\u0432 \u0432 \u043e\u0442\u0432\u0435\u0442\u044b \u0418\u0418 | IT Solutions<\/title>\n<meta name=\"description\" content=\"GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u042d\u0441\u0442\u043e\u043d\u0438\u0438: \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 GEO, \u0447\u0435\u043c \u043e\u043d\u0430 \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 SEO \u0438 7 \u0448\u0430\u0433\u043e\u0432, \u0447\u0442\u043e\u0431\u044b ChatGPT \u0438 Google AI \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043b\u0438 \u0432\u0430\u0441.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itsolutions.ee\/ru\/blog\/geo-optimizaciya\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f: 7 \u0448\u0430\u0433\u043e\u0432 \u0432 \u043e\u0442\u0432\u0435\u0442\u044b \u0418\u0418 | IT Solutions\" \/>\n<meta property=\"og:description\" content=\"GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u042d\u0441\u0442\u043e\u043d\u0438\u0438: \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 GEO, \u0447\u0435\u043c \u043e\u043d\u0430 \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 SEO \u0438 7 \u0448\u0430\u0433\u043e\u0432, \u0447\u0442\u043e\u0431\u044b ChatGPT \u0438 Google AI \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043b\u0438 \u0432\u0430\u0441.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itsolutions.ee\/ru\/blog\/geo-optimizaciya\/\" \/>\n<meta property=\"og:site_name\" content=\"IT Solutions Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/itsolutions.ee\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-10T18:44:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itsolutions.ee\/wp-content\/uploads\/2026\/11\/cover-geo-g1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pavel Zahharov\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pavel Zahharov\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/itsolutions.ee\\\/ru\\\/blog\\\/geo-optimizaciya\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/itsolutions.ee\\\/ru\\\/blog\\\/geo-optimizaciya\\\/\"},\"author\":{\"name\":\"Pavel Zahharov\",\"@id\":\"https:\\\/\\\/itsolutions.ee\\\/#\\\/schema\\\/person\\\/d335e6de88d1e3edc9ece769956dfd0c\"},\"headline\":\"GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f: \u043a\u0430\u043a \u043f\u043e\u043f\u0430\u0441\u0442\u044c \u0432 \u043e\u0442\u0432\u0435\u0442\u044b ChatGPT \u0438 \u0418\u0418 Google\",\"datePublished\":\"2026-11-10T18:44:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/itsolutions.ee\\\/ru\\\/blog\\\/geo-optimizaciya\\\/\"},\"wordCount\":1121,\"publisher\":{\"@id\":\"https:\\\/\\\/itsolutions.ee\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/itsolutions.ee\\\/ru\\\/blog\\\/geo-optimizaciya\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/itsolutions.ee\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/cover-geo-g1.jpg\",\"keywords\":[\"SEO\",\"\u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\",\"\u041f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u044e\"],\"articleSection\":[\"\u0411\u043b\u043e\u0433\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/itsolutions.ee\\\/ru\\\/blog\\\/geo-optimizaciya\\\/\",\"url\":\"https:\\\/\\\/itsolutions.ee\\\/ru\\\/blog\\\/geo-optimizaciya\\\/\",\"name\":\"GEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f: 7 \u0448\u0430\u0433\u043e\u0432 \u0432 \u043e\u0442\u0432\u0435\u0442\u044b \u0418\u0418 | IT 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