{"id":7167,"date":"2026-11-11T15:49:56","date_gmt":"2026-11-11T15:49:56","guid":{"rendered":"https:\/\/itsolutions.ee\/uncategorized\/what-seo-services-include\/"},"modified":"2026-11-11T15:49:56","modified_gmt":"2026-11-11T15:49:56","slug":"what-seo-services-include","status":"publish","type":"post","link":"https:\/\/itsolutions.ee\/en\/blog\/what-seo-services-include\/","title":{"rendered":"What SEO Services Include: A Month-by-Month Plan and Red Flags"},"content":{"rendered":"
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In short:<\/strong> What SEO services include, in short: eight parts \u2013 technical SEO, keyword research, on-page optimisation, content, local SEO, links and mentions, AI visibility and a monthly report. Month one goes on the audit and strategy, months two and three on technical fixes and key pages, then on content and trust. In our experience, first changes show within 2\u20133 months and steady growth within 6\u201312 months. Google\u2019s own guidance says no one can guarantee a #1 ranking on Google \u2013 if an SEO firm promises one, look elsewhere.<\/p>\n<\/div>\n

An SEO proposal often has a single line: \u201cSEO optimisation, \u20ac400 per month\u201d. What is actually done for that money is often unclear to business owners. This article explains what SEO services include<\/strong>, what a month-by-month work plan looks like, when to expect results and the red flags to watch for when choosing an SEO firm. In Estonian, people search for this service as SEO teenus<\/em>.<\/p>\n

What do SEO services include?<\/h2>\n

A complete SEO service has eight parts. A cheaper package covers some of them, a full one covers all:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
Part<\/th>\nWhat is done<\/th>\nWhy it matters<\/th>\n<\/tr>\n<\/thead>\n
Technical SEO<\/td>\nIndexing, speed, mobile view, errors, redirects, sitemap, robots.txt, structured data<\/td>\nIf Google cannot read the page, good content will not help<\/td>\n<\/tr>\n
Keyword research<\/td>\nWhat customers search for and in which language, which page owns which query<\/td>\nWithout it you optimise the wrong things<\/td>\n<\/tr>\n
On-page SEO<\/td>\nTitles, meta descriptions, H1\u2013H3, internal links, images and alt text<\/td>\nHelps Google and AI understand what the page is about<\/td>\n<\/tr>\n
Content<\/td>\nImproving service pages, blog articles, FAQs, case studies<\/td>\nContent brings new queries and answers buyers\u2019 questions<\/td>\n<\/tr>\n
Local SEO<\/td>\nGoogle Business Profile, reviews, consistent business details<\/td>\nBrings customers from Google Maps and the map pack<\/td>\n<\/tr>\n
Links and mentions<\/td>\nPartners, directories, media, industry associations<\/td>\nTrust for both Google and AI<\/td>\n<\/tr>\n
AI visibility (GEO)<\/td>\nAnswer at the top of the page, facts, Schema.org, AI crawler access<\/td>\nYour company appears in ChatGPT and Google AI answers<\/td>\n<\/tr>\n
Reporting<\/td>\nSearch Console, GA4, enquiries and sales, a list of completed work<\/td>\nYou see what you are paying for<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

If a proposal only mentions \u201ckeywords and meta descriptions\u201d, that is on-page SEO, not a complete SEO service. Always ask which parts are included in the monthly fee.<\/p>\n

What does an SEO work plan look like month by month?<\/h2>\n

Month 1: audit and strategy<\/h3>\n

A technical audit, access to Search Console and Google Analytics, keyword research in Estonian, Russian and English, competitor analysis and a plan of which page owns which query. Also check that the site is open to AI crawlers \u2013 see the AI visibility checklist<\/a>.<\/p>\n

Months 2\u20133: technical fixes and key pages<\/h3>\n

Speed and indexing issues, titles and meta descriptions, improved service pages, internal links, structured data and a tidy Google Business Profile. To check speed, see the website speed test<\/a> guide.<\/p>\n

Months 4\u20136: content and local visibility<\/h3>\n

Blog articles and FAQs answering real customer questions, case studies, collecting reviews, local pages and first mentions with partners and directories.<\/p>\n

Months 7\u201312: growth and trust<\/h3>\n

New topics, refreshing old pages, links and media, conversion improvements and AI visibility: whether your company is mentioned in ChatGPT and Google AI answers. More: GEO optimization<\/a>.<\/p>\n

When do SEO results show?<\/h2>\n

In our experience, first changes in Search Console show within 2\u20133 months and steady growth within 6\u201312 months. Local queries and technical fixes move faster; competitive nationwide keywords move slower. That is why many providers ask for a 3\u201312-month minimum contract.<\/p>\n

What should an SEO report include?<\/h2>\n